Carl W. Brand

Carl Widlar Brand (1880–1942), educated in Cleveland’s public schools, was a resourceful young man. To earn money to attend Spencerian Business College, he organized a retail coffee route and made deliveries via bicycle, clerked at a soda-water fountain, collected bills for a plumber, sold scorecards at baseball games, and worked as a doorboy at the Roadside Club, an establishment frequented by patrons of the nearby Glenville Race Track. After graduating from business school he went to work as a clerk for a railway company and studied law at night.

In 1898, Brand was earning $25 a week as manager of the Hoffman Hinge Company when his maternal uncle, Francis Widlar, asked him to join his coffee and spice packing business as a billing clerk at $12 a week. Despite the hefty pay cut, Brand sensed an opportunity and worked his way to the position of manager. In 1910, after his uncle’s death, he became president of the Widlar Company. At the 1920 convention of the National Coffee Roasters Association he was elected to a third consecutive term as that organization’s president. Brand’s commitment to civic pursuits was equally energetic. He served as president of the Children’s Fresh Air Camp and Hospital, director of the Cleveland Community Fund, and trustee of the Welfare Federation.

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